Human decision-making is dominated by emotions. Rational thought? That’s a sidebar at best. It’s just the way we’re wired. The problem? If emotions and fashion become the driving force in the world’s energy system, it becomes an enormous problem — measured in human lives.

Energy poverty is the number one problem faced by much of the world, with billions of people living short, backbreaking lives with little to no electricity and none of the modern benefits it provides us.

So how do we solve it?

Chris Wright, CEO of Liberty Oilfield Services based in Denver, Colorado, explains what you need to know about energy poverty and how we can stop it: